Developer Workforce Initiative

A global effort to increase the size, expertise, and understanding
of the software developer workforce


The world’s most innovative companies and organizations are embracing next-generation technologies, tools, and platforms to transform their business models and disrupt traditional marketplaces. To compete in the digital age, companies and organizations will increasingly need to attract and empower talented, creative, and expert software developers. 

The App Developers Alliance’s new Developer Workforce Initiative is a global effort to increase the size, expertise, and understanding of this critical workforce. The Initiative is a first-of-its-kind campaign that will engage, educate, and support the world’s software developers everywhere - across all platforms, technologies, and industries. 

This investment in the world’s digital transformation represents our commitment to meet an increasing demand by corporations and other organizations for developer talent. It also recognizes that adaptation to the digital age spans nations, industries, and competitors, and ultimately benefits everyone.

The Developer Workforce Initiative includes a number of specific plans and programs, including: 

  • Defining and shaping the capabilities of the Industrial Internet
  • Gathering industry leaders and technologists to host events and deliver programming to developers
  • Deploying educational resources and content for developers preparing to enter the development workforce
  • Creating core competencies and set criteria for industrialized application development
  • Matchmaking developers with companies looking for talent
  • Conducting research and providing analysis on the changing needs of the developer workforce
  • Identifying new trends in software development


Research and Insights

Valuable, original analysis about the changing needs of software developers.

professional dev

Professional Development

Educational resources for developers navigating a changing workforce

Public Policy and Advocacy

Understanding and fighting for issues of high importance to developers and employers

Marketing and Bus. Devel.

Gathering stakeholders for networking and producing engaging live programming

Stay updated

Developer Workforce Initiative activities will be launched at various times throughout 2016. Please fill out the form below if you would like to be notified when a new activity is announced.



If your company is interested in becoming a partner, email contact Mark Drapeau:


Get Involved

If you and/or your company is interested in participating, please contact Mark Drapeau or fill out the form below: 

Name *


Application Developers Alliance tackles developer talent gap
March 18, 2016

 In response to the shortage of capable software developers and engineers, a coalition called the Developer Workforce Initiative has formed to address the needs of these professionals and those who hire them. Read More >

The new Developer Workforce Initiative gives software engineers purpose beyond code
March 9, 2016

No two software engineers are alike, but the Applications Developer Alliance is creating a program to encourage more standardization in how engineers are considered. Read More >


Standing Under Your Code: The Seven Stages of Digital Transformation
March 17, 2016

Posted By: Jake Ward, President and CEO of the Application Developers Alliance

In ancient Rome, the Empire asked its bridge builders to stand under the bridges they built as the First Legion of the Roman Army marched overhead. Bridges were too critical to fail—essential public utilities built by valued craftsmen. To ensure accountability, and to demonstrate confidence and skill, bridge builders did not just stand by their work; they stood under it.

Like these Roman bridge builders, software developers are crucial to every facet of our economy, our governments, and our lives. Whether they think of themselves as software engineers, developers, programmers, coders, or hackers, these men and women build the software that powers more of the world every day. They are the developer workforce, and businesses must invest in and make a commitment to them. Read More >



Application Developers Alliance and Leaders in Innovation, Digital Infrastructure and Software Development Launch Developer Workforce Initiative

Washington, D.C. (March 8, 2016) – Software developers have become an essential workforce, building the tools, programs, and platforms transforming modern life. The Application Developers Alliance and a group of industry-leading companies have announced a global effort to increase the size, expertise, and understanding of that workforce. The Developer Workforce Initiative is a first-of-its-kind campaign to engage, educate, and support the world’s software developers everywhere, across all platforms, technologies, and industries. Read More >